New Zealand designer Erika Achilles-Dunseath saw a gap in the Australasian market between high end boutique and streetwear chain stores with feminine styling and a distinctive edge.So Erika created Anyone's Daughter, to offer the intelligent, active and fashion savvy woman clothes to go with her to the office, with the family, on the weekend and out at night, placing a premium on fit and quality, where each piece is effortlessly wearable, directional, relaxed and high quality NZ made. Femininity with a street wise attitude quickly became Anyone’s Daughter's calling card. It’s the I’m too cool to care (yet somehow I always look fabulous). A laid back yet luxurious mix of wearable pieces with casual sexiness conveyed in the final details, textural contrasts, uncomplicated layering, combined with a moody palette and reasonable price points. Anyone's Daughter has streetwise quality, a hint of rock'n'roll, a little of the free spirit and always room for your own spin. Which once began as one of Tauranga’s best kept secrets now has a loyal following of New Zealand locals and customers from beyond.