A pioneer of independent, Australian design, ELK was established in 2004 by Marnie Goding and Adam Koniaras in Melbourne, Australia. Leading with a philosophy of conscious fashion, the business was founded on a belief in creativity, innovation and authentic design, contemporary fashion and independent, ethically made products. These values have created a brand of enduring value.

The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to quality and design, ELK collections resonate with a global audience through a level of product refinement, range curation and intellect that is innately their own. A skilled design team creates unique, highly identifiable sculptural accessories, hand-made leather and ready- to-wear collections defined by an artful vision translated through colour, print and form. With a focus on natural or lower impact materials the business continues to seek better alternatives for fibres, production, distribution, circular solutions and waste.

Elk was awarded the inaugural winner of the 2019 Australian Fashion Laureate for Sustainable Innovation.