Elk The Label
COLLECTOR is a story soaked in colour, contrasting shapes and vivacious prints. It is a melding of styles and demonstrates our experimental drive to bring together a confident, energised range.
Our muse was the bon vivant collector of modern art, Peggy Guggenheim. A champion of the avant-garde, she was driven by a passion for finding the unique and the undiscovered. Her life, both public and private, was radical and her wardrobe echoed this. Embellished accessories, bold jewellery and radiant colours reflected a larger-than-life personality.
Her life as a collector was characterised by a singular drive to curate and bring together individual items, to tie together an unusual assortment of art pieces and build a unique compilation. We have taken this inspiration and created our own offering of fresh shapes and vibrant, statement designs in new, eco-conscious materials.
This is a collection that encourages mixing and matching and supports experimentation. Building on individual style, these designs promote our ideal of blending new pieces into existing wardrobes by layering new highlights with steadfast favourites.
COLLECTOR is our curation.
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