THE INSPIRATION . . .

"A PERSON OR PERSONIFIED FORCE WHO IS THE SOURCE OF INSPIRATION FOR A CREATIVE ARTIST"

The world today is a technically driven, sensory overload where the creative line is blurred between origin and originality. 

So for Summer 17/18, Elk The Label have gone back in time. They have found influence in the past and in genuine artist pursuit, by looking at just a few of the women who in their time have challenged art to move in new directions. Through pioneering new ideas, in breaking rules regarding subject, scale and technique they can be perceived as creative inventors. 

Their intention, like Elk The Labels' today, was to move forward, to progress and develop not only their craft but not to settle on the norm. Elk The Label have let a little of this combined talent influence their most recent collection and in doing so have taken cues from their individual aesthetic. 

Like the women in their focus, Elk have a commitment to their craft. These women are role models from whom we can attribute a sense of independence and a confidence in our own ability and creativity. 

Collectively they are our MUSE.